Private User
Social Media Specialist
Description
Job Description:PLEASE APPLY BY USING THE LINK BELOW: Overview Sayvee Creative Inc. is a dynamic marketing agency with clients that span across a wide variety of verticals. We are seeking a Social Media Specialist to join our awesome team. Sayvee exists to take the confusion out of our client's brand identity, website development, and digital marketing strategies. We take the time to educate our clients on the digital landscape and help them make wise decisions with their marketing budgets to generate leads and close sales. * Job Title: Social Media Specialist * Reports To: Content Marketing Manager * Department: Client Services * Position: Permanent, full-time, hourly * Wage: Commensurate with experience * Group Benefits: Employees who maintain a minimum of 20 hours of work per week for 3 months will be eligible for benefits after successful completion of the probation period * Vacation: 4% Vacation Accrual * Approximately 2 weeks per year for full-time employees Primary Duties & Responsibilities The primary functions include, but are not limited to, the following: Social Media Management * Develop and implement effective social media strategies, plans, and campaigns for Sayvee clients, Sayvee Creative itself, and any Sayvee Creative sub-brands * Execute social media campaigns for maximum effect while adhering to budgets, profits margins, and brand standards * Collaborate with other members of the marketing team to align social media activities with broader marketing campaigns * Create and publish content for the social media accounts, including text, images, photography, and video * Manage and schedule posts using social media management tools * Monitor, respond, and engage users on social media in a timely manner * Use analytics and data-driven insights to measure the success of campaigns, prepare social media reports, analyze, and inform strategy * Participate in client meetings as requested and liaise with internal team members and third-party/contractors * Support the sales and marketing team in discovery, needs analysis, and proposal preparation * Develop and implement a client reporting structure * Stay up-to-date on industry trends and technologies, and identify new opportunities for growth * Collaborate on the development of social media management product and service offerings, scope, and pricing Graphic Design * Participate in design projects from conception to completion primarily in social media, but also in support of the graphic design team as needed * Meet with clients and/or internal team to understand the requirements and vision for the design elements and then get creative with planning and developing design assets * Design and produce visual elements utilizing graphic design software and graphic editing tools such as Adobe Suite * Review and proof design assets prior to internal team and/or client approval * Respond to internal team and/or client feedback with a balance of flexibility and adherence to design standards * Continuously improve design processes and workflows * Stay up-to-date with industry trends and techniques Photography & Videography * Capture photos and videos as required by the Marketing and Client Services department - including action, lifestyle, food & beverage, events, location, and scenic photography and videography * Research, plan, and execute photo and video shoots including such items as brainstorms, mood boards, scripts, production plans and budgets, shot lists * Edit photos and social media videos (stories, reels, animations, etc.) * Work with the internal team members or coordinate with third-party/contracted photo and video talent when required (specifically when outside of current capabilities) * Managing model release forms, from securing the signatures to archiving signed documents * Organize and coach clients participating in on site content creation * Assist in maintaining photo and video b-roll libraries * Provide contact sheets and final photography and video outputs in required formats Email Marketing Support * Promote and share information, news, and offers about Sayvee Creative and Sayvee clients through email and SMS marketing * Adhere to 'best practices' and legal regulations (e.g., GDPR or CASL) * Assist in the creation, development, execution, and maintenance of email marketing campaigns including newsletters, outbound email, drip email, and nurture email marketing. * Learn and utilize email marketing tools (as determined) for deploying, automating, and reporting on email campaigns * Manage and coordinate with internal team and external contractors in the development of email campaigns in email template creation, content creation, and copywriting * Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base * Compile and manage email databases/list with an understanding of 'best practices' in list management and segmentation * Track, analyze, and report on email campaign Job ID: 45015409
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Sayvee Creative Inc.
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Sayvee Creative Inc.
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- Job type: Full-Time
- Company: Sayvee Creative Inc.
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2023-06-23