The basic concept of this ad is to seek people, regular citizens and professional drivers and all car owners above 20 years old to go about their normal routine as they usually do, only with a big advert for " "JONES ENERGY DRINK ® " plastered on there cars. It is an auto wrap, advert placed on vehicles. The content picture of  "JONES ENERGY DRINK ® will be posted on the exterior part of the car, this is to get patronage from the people, and promote sales for the said product .