Premium Topiary Berm Sign Sponsorship Opportunity – Highway 417

WHERE BRANDS TAKE ROOT

A rare opportunity for a select number of major brands to secure permanent, landmark-style topiary signage along Highway 417 (the Queensway) directly in front of the Canadian Tire Centre, home of the NHL's Ottawa Senators.

These are not conventional signs or billboards. They are literally living monuments to your brand using plantings and approved landscape material.

Each berm sign is professionally designed using:

• landscape architecture,
• premium plantings,
• sculpted topiary branding,
• LED illumination,
• irrigation systems,
• and year-round maintenance and visibility.

The result is a visually stunning and environmentally inspired brand installation associated with sustainability, permanence, civic pride, and future generations: A BERM WITH PERSONALITY!

Features Include:

• Large, illuminated topiary brand sign, 18-feet high by 45-feet wide
• Exceptional visibility from Highway 417
• Exposure during NHL games, concerts, and major events
• Low-voltage LED lighting for year-round visibility
• Irrigation and winter snow maintenance included
• Additional branding and particpation opportunities inside Canadian Tire Centre
• Association with a limited group of premium brands

Annual Sponsorship:

Terra Brandscapes

(monumental Queensway-facing network)

$135,000 + HST

Plaza Brandscapes

(arena-facing experiential network)

$30,000 + HST

Limited availability.

BE SEEN (Terra Brandscapes):

Approximately, 200,000 vehicles per day or 73 million vehicles per year with an average of 1.1 person per vehicle means 80.3 million impressions per annum... that works out to just $1.68 per thousand people viewing your brand.

Your brand deserves more than a billboard...

Be seen (Plaza Brandscapes):

Annual visitors to the Canadian Tire Centre range from 1 to 1.2 million people including--

• Ottawa Senators regular season home games
• Preseason + playoffs
• Concerts
• PWHL games now
• Junior hockey / special events
• Family shows, conventions, UFC/wrestling, etc.

YOU DESERVE:

• prestige,
• permanence,
• association,
• civic-scale visibility,
• cost-effective branding,
• eco-conscious corporate identity.

WHY IS BRANDING IMPORTANT? WHAT'S THE MISSING LINK?

1. Marketing builds trust.
2. Trust (the missing link!) creates an opportunity to sell.
3. More sales means more funds for more branding.
4. More branding means higher levels of trust and yet more sales in a virtuous, self-reinforcing, never-ending cycle.

BERM SIGNAGE COMPANY
WHERE BRANDS TAKE ROOT