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Digital Marketing Coordinator
Description
Job Description:Position Overview Cooledge is seeking a Digital Marketing Coordinator (DMC) to support expanded plans to transform our online strategies into substantial increases in new business opportunities and revenue. The ideal candidate will have an interest in architecture or design, 2-4 years of hands-on experience in a business-to-business (B2B) marketing role with a strong focus on managing digital marketing operations, and a desire to broaden their scope into other areas of marketing including events and market research/analysis. Reporting to the Vice President of Marketing & Communications, the Digital Marketing Coordinator will take direction from our Marketing Specialist to create and manage email and social media campaigns that expand brand awareness and deliver new sales leads. The DMC will also be responsible for using online tools to identify new contacts and provide background analysis of target customers and companies. Position Responsibilities (but are not limited to):Support all digital marketing and lead generation campaigns using tools such as Hubspot, LinkedIn (Navigator), Google Ads, Pinterest, and other online resources.Monitor, measure and report the effectiveness of marketing initiatives against set objectives to enable the team to communicate results and make strategic adjustments.Conduct market research and analysis for targeted market segments that results in qualified customer lists for online outreach campaigns.Support market research into architectural and interior design trends.Coordinate exhibit logistics for events throughout North America in support of our Sales team. Use InDesign to update product technical documentation as required including data sheets and installation manuals.Manage registration and issue certificates for Cooledge’s Continuing Education programs. Position Requirements:2-4 years of hands-on experience in a business-to-business (B2B) marketing roleDiploma in Marketing Management or Bachelor of Business with Marketing focusInterest in architecture and/or interior design is an assetStrong verbal and written communications abilityUnderstanding of market segmentation, customer profiling, and lead scoringExperience and strong understanding of marketing through B2B social media platformsExperience using marketing automation tools (especially Hubspot)Experience using Adobe Creative Suite or equivalentExperience using a website CMS is an assetProficient with all Microsoft Office tools especially Outlook, PowerPoint, Excel and WordCompany Description:Cooledge is leading a new revolution in lighting. We are the company that changed the paradigm of the light source by introducing flexible LED light sheets that deliver high quality illumination in a form factor that is seamless, adaptable, and scalable when compared to traditional lamps.Now Cooledge is changing the paradigm of the luminaire from traditional points and lines to large-scale luminous ceilings that deliver a unique immersive illumination experience.Based in Richmond, Canada, Cooledge has delivered innovative illumination products to customers worldwide and supports a global sales channel of direct sales, distribution partners and manufacturer’s representatives. Job ID: 25601855
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Cooledge Lighting Inc.
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Cooledge Lighting Inc.
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- Job type: Full-Time
- Company: Cooledge Lighting Inc.
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2023-01-30